Fashion Marketing & Management
Introduction:
The course exposes students to countless opportunities in the fashion industry. It is tailored to blend creative fashion knowledge with business, marketing and contextual studies. Students learn about buying and merchandising practices as well as conceptualising and developing effective brand management strategies to execute advertising and promotional activities. They study how product, customer and market forces interact, and get an introduction to the new challenges, technologies and issues facing the fashion industry.
Intakes: January, April, July, October
| Course Structure | |
| •Colour Theory for Fashion | •Principles of Accounting |
| •Garment and Composition | •Human Resource Management |
| •History of Costume | •Buying Principles 1 |
| •Textiles | •Market Research Techniques |
| •Contemporary Fashion, Styles and Trends | •Buying Principles 2 |
| •Fashion Communication | •Product Development |
| •Fashion Marketing and Merchandising | •Final Marketing Project 1 |
| •Academic Research and Communication Skills | •Fashion Coordination and Promotion |
| •Fashion and the Consumer | •Market and Design on the Web |
| •Fashion Advertising | •Final Marketing Project 2 |
| •Digital Photography | •Internship (Fashion Marketing and management) |
| •Principles of Economics | |
| •Visual Merchandising |
| Career Opportunities: | |
| •Fashion Buyer | •Merchandiser |
| •Event Manager | •Public Relations Officer |
| •Fashion Editor | •Image Consultant/Coordinator |
| •Costume Coordinator | •Fashion Coordinator |
| •Market Researcher | •Visual Merchandiser |
| •Brand Manager |